Alson Jewelers has been Cleveland’s Premier Independent, family-owned Jeweler for eighty years. The challenge is how do you continue to grow, and stay fresh, particularly in a time of economic uncertainty? Alson asked us to help them connect with a new market segment, but remain true to their roots. markey creative developed a campaign based on personal relationships - the notion that we all desire “a guy” in the business that we can trust.
Over the course of our partnership, markey creative was able to expand Alson's presence in Northeastern, Ohio with a multi-armed campaign of print, direct mail, outdoor, television and web.