Daves Markets

Dave’s Markets, a family owned grocery store chain, has been serving the neighborhoods of Cleveland for over 80 years. But Dave’s is not just in the neighborhood, they’re part of the neighborhood. markey creative was asked to develop a campaign that differentiated Dave’s from the bigger, national chains. We positioned Dave’s as not just your grocer, but your neighbor and invited people to come in and meet the neighbors.

markey creative simultaneouly launched the Meet the Neighbors campaign and Dave's price proposition Right Item, Right Price. This included a redesign of the weekly ad with a promotional wrap, neighborhood street-side kiosks and bus posters all inviting lthe locals to come in an Meet the Neighbors at Daves.

Part of the launch - window clings generating excitment for the new product.

A point of difference for Dave's is an in-store bakery. Dave's biggest seller is their 2-pounder Pound Cake, available in 9 flavors. markey creative designed not only the lables for this top seller, but is currently developing the diplay units and promotional graphics.

Dave's seafood department is clean, straightforward and abundant. markey creative developed a logo in-line with that attitude, creating more visibility during peak season.

In-store signage for Daves Right Item, Right Price.

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