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markey creative simultaneouly launched the Meet the Neighbors campaign and Dave's price proposition Right Item, Right Price. This included a redesign of the weekly ad with a promotional wrap, neighborhood street-side kiosks and bus posters all inviting lthe locals to come in an Meet the Neighbors at Daves.
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Part of the launch - window clings generating excitment for the new product.
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A point of difference for Dave's is an in-store bakery. Dave's biggest seller is their 2-pounder Pound Cake, available in 9 flavors. markey creative designed not only the lables for this top seller, but is currently developing the diplay units and promotional graphics.
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Dave's seafood department is clean, straightforward and abundant. markey creative developed a logo in-line with that attitude, creating more visibility during peak season.
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In-store signage for Daves Right Item, Right Price.