markey creative simultaneouly launched the Meet the Neighbors campaign and Dave's price proposition Right Item, Right Price.  This included a redesign of the weekly ad with a promotional wrap, neighborhood street-side kiosks and bus posters all inviting lthe locals to come in an Meet the Neighbors at Daves.
Part of the launch  - window clings generating excitment for the new product.
A point of difference for Dave's is an in-store bakery.  Dave's biggest seller is their 2-pounder Pound Cake, available in 9 flavors.  markey creative designed not only the lables for this top seller, but is currently developing the diplay units and promotional graphics.
Dave's seafood department is clean, straightforward and abundant. markey creative developed a logo in-line with that attitude, creating more visibility during peak season.
In-store signage for Daves Right Item, Right Price.
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