Ray has built a thriving financial advisory practice over the past 25 years and felt it was time to launch his own brand. markey creative worked extensively with Ray to define his values and beliefs and translate these ideals of full transparency and piece of mind into solid concepts. We developed the tagline and logo using his favorite college team as the color pallet.
Our creative inspiration for this project came from a wide range of images that represented safety, security and a quiet strength. We explored logo with and without the tagline, executed color studies and applications to correspondence and promotional items. Some of those solutions may be seen below.