SportLegs is the premier pre-sports vitamin. markey creative was asked to develop a campaign for a limited run of ads with national publications for this growing company. The response was tremendous. The campaign, with its friendly tone encouraged athletes to share the joy with fellow cyclists, runners and weekend warriors. Record months in sales followed.
The above ads appeared in Shape, Bicycling and Ultrarunning. The ads generated significant new sales and opened the doors for new distribution opportunities for SportLegs.